What motivates people to become financial planners?

What motivates people to become financial planners?

A key challenge facing the Profession is the recruitment of the next generation of planners. Central to recruiting more professionals is understanding what motivates individuals to become planners in the first place.  In a recent article titled “Factors influencing the Motivation to Pursue a Career in Financial Planning” published by the Financial Planning Research Journal, Michelle Cull, Csilla Skultety and Ryan Kumar from Western Sydney University undertook research to understand the answer to this question.

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